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Maverick Recruitment Agency
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Finlays Kenya
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Saroafrica International Limited
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Shambani Pro
CLOSEDOperations Executive - Makueni
Makueni, Kenya
Closing: May 28, 2024
25 days remainingPublished: May 1, 2024 (2 days ago)
Job Requirements
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Job Summary
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Assisting in the formulation and management of strategies to build alasting digital connection with consumers.
·
Keeping abreast with the latest digitaltrends and best practices and ensure that the same is adopted as part of ouroperations.·
Assisting in preparing and managingmonthly, quarterly and annual budgets for the marketing department.·
Planning and setting goals/objectives forthe department, monitoring the achievements and reporting on the same.·
Identifying opportunities to reach newmarket segments and expand the market share.·
Creating and developing best marketingmodels and practices geared at brand awareness and growth.·
Planning and monitoring the ongoingcompany presence on all digital marketing channels through overseeing all thecompany's social media accounts, company’swebsite, blog, SEO/SEM programs and other marketing initiatives; Providecreative ideas for content marketing and update website.·
Monitoring competition; pricing changes,new products and features etc. and provide suggestions for improvements.·
Measuring performance of digitalmarketing efforts using a variety of Web analytics tools i.e., GoogleAnalytics, measure Returns on Investment and KPIs.Responsibilities
Assisting in the formulation and management of strategies to build alasting digital connection with consumers.
·
Keeping abreast with the latest digitaltrends and best practices and ensure that the same is adopted as part of ouroperations.·
Assisting in preparing and managingmonthly, quarterly and annual budgets for the marketing department.·
Planning and setting goals/objectives forthe department, monitoring the achievements and reporting on the same.·
Identifying opportunities to reach newmarket segments and expand the market share.·
Creating and developing best marketingmodels and practices geared at brand awareness and growth.·
Planning and monitoring the ongoingcompany presence on all digital marketing channels through overseeing all thecompany's social media accounts, company’swebsite, blog, SEO/SEM programs and other marketing initiatives; Providecreative ideas for content marketing and update website.·
Monitoring competition; pricing changes,new products and features etc. and provide suggestions for improvements.·
Measuring performance of digitalmarketing efforts using a variety of Web analytics tools i.e., GoogleAnalytics, measure Returns on Investment and KPIs.
·
Assisting in the formulation and management of strategies to build a lasting digital connection with·
Keeping abreast with the latest digital trends and best practices and ensure that the same is adopted as part of our operations.·
Assisting in preparing and managing monthly, quarterly and annual budgets for the marketing department.·
Planning and setting goals/objectives for the department, monitoring the achievements and reporting on the same.·
Identifying opportunities to reach new market segments and expand the market share.·
Creating and developing best marketing models and practices geared at brand awareness and growth.·
Planning and monitoring the ongoing company presence on all digital marketing channels through overseeing all the company's social media accounts, company’s website, blog, SEO/SEM programs and other marketing initiatives; Provide creative ideas for content marketing and update website.·
Monitoring competition; pricing changes, new products and features etc. and provide suggestions for improvements.·
Measuring performance of digital marketing efforts using a variety of Web analytics tools i.e., Google Analytics, measure Returns on Investment and KPIs.·
Launching optimized online adverts through Google AdWords, social media platforms, online newsletters, promotional emails and organize their distribution through various other channels; oversee results driven digital marketing campaigns.·
Coordinating sales and marketing efforts to boost brand awareness; build an inbound marketing plan and forecast sales performance trends.·
Analyzing clients’ behavior and determining their personas.·
Conducting surveys as needed to determine position in the market and advance aggressive marketing plans targeted to addressing customer needs.·
Maintaining partnerships with media agencies and vendors; collaborate with designers to improve user experience.
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